Athleta

Athleta

OUR MISSION IS TO IGNITE A COMMUNITY OF ACTIVE, HEALTHY, CONFIDENT WOMEN AND GIRLS WHO EMPOWER EACH OTHER TO REALIZE THEIR LIMITLESS POTENTIAL.

Since the beginning, we’ve been inspired by everything women and girls are capable of, whether they’re serious athletes or just getting into fitness. We started this company because we recognized that women were underserved in sports. It was hard to find apparel that fit right and worked for women’s bodies and needs. As women athletes ourselves, we set out to create what we were looking for and redefine the modern way of dressing. It’s all about premium quality, total performance, feminine style and the versatility we need for our entire active lifestyle, from work to workout to weekend. Fast forward to the present and we’re proud to be pioneers in an industry that is now thriving, giving women so many more choices for what they love to do.