Bonobos opening Oklahoma City location

E-commerce menswear brand Bonobos is opening its first Oklahoma City Guideshop location on April 19.

The store at Classen Curve will enable customers to experience Bonobos' unique approach to shopping for menswear.

“Oklahoma City is a new market for us and a great location for our Guideshop's debut," Chief Revenue Officer Erin Ersenkal said. "Classen Curve is a popular center and the neighborhood is expected to continue growing, drawing in our customer demographic. Needless to say, we are thrilled to introduce our innovative Guideshop to the state of Oklahoma.”

Pioneered by Bonobos in 2011, the Guideshop retail model provides one-on-one customer service. Rather than searching for assistance, customers are assigned a Guide upon arrival. Bonobos Guides, similar to personal shoppers, are trained in fit and style who guide customers through the wide range of Bonobos merchandise such as suits, pants, shirts, jeans, swim, underwear, outerwear and more.